I am based in London and I work with a close network of associates to offer consultancy in four distinct areas; Responsible Skiing, Responsible Tourism, Responsible Events and IT and Website Management.
I hold a Master of Science degree in Responsible Tourism Management gained at the University of Greenwich with Professor Harold Goodwin. It focussed on achieving responsible tourism in destinations, managing cultural heritage, tourism and conservation in protected areas, social and cultural issues and local economic development. I also hold a Post Graduate Diploma in Marketing from the Chartered Institute of Marketing and an Honours degree in Business Management from King’s College London. I am a member of the Tourism Society and the Chartered Institute of Marketing.
It is this combination of Responsible Tourism knowledge and commercial businesss acumen, supported by strong marketing and internet skills that enable me to add value for clients.
My particular area of expertise is Responsible Tourism for wintersports and the ski industry and I am the founder of ResponsibleSkiing.com. I offer consultancy to the travel industry and destinations assisting them in integrating the principles of Responsible Skiing throughout their business, for example, in policy development, product differentiation, customer communications.
I speak internationally on the subject of Responsible Skiing and have worked with the International Centre for Responsible Tourism and a national tourist board. I am the longlister for the Responsible Tourism awards for "Best in a Mountain Environment" category.I have also written about skiing for the national press and continue to research the topic.
With my Responsible Tourism and travel industry experience, together with being a Travelife Sustainability hotel auditor, I am able to offer distinctive events that make a difference to local communities and minimise impacts to the environment.
I have wide ranging project management experience with companies in various areas of tourism including; car hire, online travel, the hotel industry and business travel.I specialise in international website development and deployment and have worked on projects in North America, Asia and Europe.I take time to build relationships and understand the business issues and requirements clearly at the outset and take pride in my reputation for asking lots of questions!I particularly relish the differences of working with other cultures and localising projects for the specifics of the market.My attention to detail and thorough approach have enabled me to successfully deliver projects on schedule. Formerly, in the finance industry, I worked on bespoke web based knowledge management and workflow solutions.I am skilled at dealing with both senior business personnel and technical developers as I have a clear understanding of the two differing sets of needs.
My associates have complementary experience and skillsets enabling V R I T Associates Ltd to fulfil your requirements and exceed your expectations.